B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- purchase preference rate for consumers (2022)
71% of people state they are more likely to buy brands that package products in paper or cardboard rather than other materials.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ipsos
Primary
Tier B
https://www.itsawrap.co/uk/blog/fascinating-facts-about-packaging ↗
Source Article
Fascinating Facts About Packaging
December 6, 2022
During challenging times it’s more important than ever that businesses focus on selling the full package as opposed to just the product.
That means looking further than your usual quality assurances, and ensuring that aesthetically-pleasing, strongly branded packaging is used to ele…
Original Research
Ipsos
· Original study ↗
Methodology
Online survey conducted by Ipsos
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 71% | |
| 2025 | 72% | +1.4% |
| 2026 | 70% | -2.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 71% purchase preference rate. Source: Ipsos (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paper-packaging-purchase-preference-ipsos
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paper-packaging-purchase-preference-ipsos" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- purchase preference rate for consumers<br><small>Source: Ipsos (2022) · <a href="https://lighthousedata.io/data/paper-packaging-purchase-preference-ipsos" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.