B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- purchase preference rate for consumers (2025)
72% of consumers are more likely to buy from businesses that send messages in their native language.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
b2bappointmentsetting.com
Primary
Tier C
https://www.b2bappointmentsetting.com/blog/how-to-localize-appointment-setting-for-different-interna… ↗
Source Article
How to Localize Appointment Setting for Different International Markets
How to Localize Appointment Setting for Different International Markets
Key Takeaways
- Localize appointment setting because trust comes locally and acceptance rates are much higher when you adapt messaging, timing, and channels to each market. Companies need to assign clear roles to deal with this.…
Original Research
b2bappointmentsetting.com
· Original study ↗
Methodology
Cited research, original study not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 71% | |
| 2025 (current) | 72% | +1.4% |
| 2026 | 70% | -2.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 72% purchase preference rate. Source: b2bappointmentsetting.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-buy-native-language
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<blockquote cite="https://lighthousedata.io/data/consumers-buy-native-language" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- purchase preference rate for consumers<br><small>Source: b2bappointmentsetting.com (2025) · <a href="https://lighthousedata.io/data/consumers-buy-native-language" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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