B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
70%
70% -- purchase preference rate for luxury watch buyers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://data-and-data.com/building-trust-how-cpo-programs-enhance-consumer-confidence-in-pre-owned-l… ↗
Source Article
Building Trust: How CPO Programs Enhance Consumer Confidence in Pre-Owned Luxury Watches
The luxury watch market is renowned for its exclusivity, craftsmanship, and timeless appeal. As the demand for these prestigious timepieces grows, so does the secondary market for pre-owned luxury watches. However, one of the key challenges in this market is ensuring authenticity and quality, which …
Original Research
McKinsey & Company
· Original study ↗
Methodology
Cited from McKinsey & Company study; secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
luxury watch buyers: 70% purchase preference rate. Source: McKinsey & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cpo-program-purchase-likelihood-luxury-watch-buyers
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<blockquote cite="https://lighthousedata.io/data/cpo-program-purchase-likelihood-luxury-watch-buyers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- purchase preference rate for luxury watch buyers<br><small>Source: McKinsey & Company (2025) · <a href="https://lighthousedata.io/data/cpo-program-purchase-likelihood-luxury-watch-buyers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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