B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
70%
70% -- attention time lift for Morrisons Always On digital display campaign (2024-10)
Morrisons achieved an average lift of almost 70% in Attention Time for their Always On digital display campaign between July and October.
- Lift was described as 'almost 70%' rather than an exact 70%
- Results came from optimising towards high-indexed segments in AIP/Xandr DSP
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024-10
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Playground xyz (AIP)
Primary
Tier B
https://playgroundxyz.com/case-studies/morrisons-optimise-to-attention-time-for-always-on-campaign ↗
Source Article
Morrisons | Case Study | Playground xyz
Morrisons optimise to Attention Time for Always On Campaign
The Brief
One of the very first clients for AIP's standalone attention services, Morrisons have been measuring and optimising their digital display activity to attention via their chosen DSP, Xandr. Maximising attention is one of the superm…
Original Research
Playground xyz (AIP)
· Original study ↗
Methodology
Vendor case study; attention measured via AIP across every impression via Xandr DSP
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
RegionUK
Channelmulti-channel
Cite this stat
Plain Text
Morrisons Always On digital display campaign: 70% attention time lift. Source: Playground xyz (AIP) (2024-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/morrisons-attention-time-lift-70
HTML Embed
<blockquote cite="https://lighthousedata.io/data/morrisons-attention-time-lift-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- attention time lift for Morrisons Always On digital display campaign<br><small>Source: Playground xyz (AIP) (2024-10) · <a href="https://lighthousedata.io/data/morrisons-attention-time-lift-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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