B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- ai search usage rate for UK adults (2025)
Approximately 28% of UK adults used AI tools for search-related tasks at least monthly in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ofcom
Primary
Tier A
https://dynamically.co.uk/insights/ai-search-uk-2026 ↗
Source Article
The State of AI Search in the UK: What Marketers Need to Know in 2026
AI search has moved from an emerging trend to a mainstream reality in the UK. Over the past 18 months, the search landscape has been transformed by the rollout of Google AI Overviews, the rapid growth of ChatGPT Search, and the emergence of Perplexity as a serious research tool, all happening simult…
Original Research
Ofcom
· Original study ↗
Methodology
Ofcom Online Nation report
Methodology documented
Segmentation
Industrymarketing
RegionUK
Channelsearch
Cite this stat
Plain Text
UK adults: 28% ai search usage rate. Source: Ofcom (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-adults-ai-search-monthly-2025
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<blockquote cite="https://lighthousedata.io/data/uk-adults-ai-search-monthly-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- ai search usage rate for UK adults<br><small>Source: Ofcom (2025) · <a href="https://lighthousedata.io/data/uk-adults-ai-search-monthly-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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