B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
42%
42% -- ai search usage rate for CRM software buyers (2026)
According to HubSpot's 2026 data, 42% of CRM software buyers use AI search as part of their evaluation process.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.amicited.com/da/reviews/geo-vs-aeo-vs-seo-decision-framework/ ↗
Source Article
GEO vs AEO vs Traditionel SEO: Beslutningsrammen for 2026 til søgeoptimering
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot 2026 data; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CRM software buyers: 42% ai search usage rate. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-buyers-ai-search-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/crm-buyers-ai-search-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- ai search usage rate for CRM software buyers<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/crm-buyers-ai-search-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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