B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
88%
88% -- shopper reach rate for UK outdoor advertising (2024)
Outdoor advertising reaches 88% of those exposed to an advertising message in the last 30 minutes prior to purchasing.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2024
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seen Outdoor
Primary
Tier C
https://seenoutdoor.co.uk/benefits-of-outdoor-advertising/ ↗
Source Article
Benefits of Outdoor Advertising for a business | Seen Outdoor
It has been proven that the benefits of outdoor Advertising produce a fantastic return of investment for businesses. This is both locally and nationally. Furthermore, They can make a massive impact to sales and footfall for companies within the local area.
Unlike other mediums, One of the key benefi…
Original Research
Seen Outdoor
· Original study ↗
Methodology
Vendor blog citing unnamed research on outdoor advertising engagement with shoppers in the 30 minutes before purchase
Methodology documented
Segmentation
IndustryRetail
RegionUK
Channelevents
Cite this stat
Plain Text
UK outdoor advertising: 88% shopper reach rate. Source: Seen Outdoor (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outdoor-ads-shopper-pre-purchase-reach
HTML Embed
<blockquote cite="https://lighthousedata.io/data/outdoor-ads-shopper-pre-purchase-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- shopper reach rate for UK outdoor advertising<br><small>Source: Seen Outdoor (2024) · <a href="https://lighthousedata.io/data/outdoor-ads-shopper-pre-purchase-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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