B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
50%
50% -- share of confectionery and snack ads aired during child viewing hours for UK confectionery and snack TV advertising (2025)
Nearly 50% of confectionery and snack ads air between 5:50 am and 9:00 pm, when children are most likely to watch TV.
- The source notes this is 'nearly 50%'
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
savanta.com
Primary
Tier B
https://savanta.com/knowledge-centre/view/turning-regulation-into-opportunity-hfss-ad-strategies/ ↗
Source Article
Turning regulation into opportunity: HFSS ad strategies - Savanta
Public concern over childhood obesity and advertising
Childhood obesity has surged since the pandemic, with 40.9% of Year 6 children classified as overweight in 2020-2021, up from 35.2% in 2019-2020.[1] According to Savanta’s Consumer Omnibus, this has led 65% of the public to believe that regulatio…
Original Research
savanta.com
· Original study ↗
Methodology
Cited secondary source; approximate ('nearly 50%')
Methodology documented
Segmentation
IndustryFood & Beverage
RegionUK
ChannelTV
Cite this stat
Plain Text
UK confectionery and snack TV advertising: 50% share of confectionery and snack ads aired during child viewing hours. Source: savanta.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/confectionery-ads-child-viewing-hours-2025
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<blockquote cite="https://lighthousedata.io/data/confectionery-ads-child-viewing-hours-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of confectionery and snack ads aired during child viewing hours for UK confectionery and snack TV advertising<br><small>Source: savanta.com (2025) · <a href="https://lighthousedata.io/data/confectionery-ads-child-viewing-hours-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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