B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.9%
2.9% -- black strategist representation rate for award-winning advertising strategists (2025)
Strategists identifying as Black represent 2.9% of the award-winning cohort.
- Early findings from quantitative research stage with small sample size
- Initial sample primarily sourced from IPA Effectiveness and Effie entrants
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.9%
Unit
Percentage
Data Vintage
2025
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kathryn Ellis PhD research
Primary
Tier B
https://outsideperspective.co/substack/20250627-166957596.outside-perspective-y25w26-diversity.html ↗
Source Article
[OUTSIDE PERSPECTIVE Y25W26] Diversity in Strategy - Outside Perspective
↓ Think Differently: Kathryn Ellis’ PhD on the gaps in diversity award winning creativity and strategy, and a call to please take part in her important research.
↓ Huddles: Register for next week’s Springboards.ai demo to see their platform, and access an OP exclusive pricing deal, and notes from la…
Original Research
Kathryn Ellis PhD research
· Original study ↗
Methodology
PhD research on award-winning campaign teams from IPA Effectiveness and Effie entrants
Methodology documented
Segmentation
IndustryAdvertising & Marketing
RegionUK
RoleAdvertising Strategist
Cite this stat
Plain Text
award-winning advertising strategists: 2.9% black strategist representation rate. Source: Kathryn Ellis PhD research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-strategists-award-winning-2025
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<blockquote cite="https://lighthousedata.io/data/black-strategists-award-winning-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.9%</strong> -- black strategist representation rate for award-winning advertising strategists<br><small>Source: Kathryn Ellis PhD research (2025) · <a href="https://lighthousedata.io/data/black-strategists-award-winning-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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