B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- share of consumers using social media for purchase inspiration for consumers (2025)
37% of consumers report using social media for purchase inspiration.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
louddigital.co.uk
Primary
Tier C
https://louddigital.co.uk/blog/how-social-ads-drive-revenue-brand-awareness/ ↗
Source Article
How Social Ads Drive Revenue & Brand Awareness - Loud Digital
The term “social ads” refers to a type of advertising that uses social networking services like Facebook and Instagram to promote products and services.
Since networking on social media platforms takes up 33% of the time users spend online, social ads have the potential to become one of the most pow…
Original Research
louddigital.co.uk
· Original study ↗
Methodology
Cited studies; original source not named
Methodology documented
Segmentation
Industrymedia_entertainment
RegionUK
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
consumers: 37% share of consumers using social media for purchase inspiration. Source: louddigital.co.uk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-social-purchase-inspiration
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-social-purchase-inspiration" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- share of consumers using social media for purchase inspiration for consumers<br><small>Source: louddigital.co.uk (2025) · <a href="https://lighthousedata.io/data/consumers-social-purchase-inspiration" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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