B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
75%
75% -- shoppers relying on social input for product choice for general shoppers (2024)
75% of general shoppers relied on social input when choosing between products according to research by IBM.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2024
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IBM
Primary
Tier C
https://thesterlingchoice.com/blog/5-ways-supermarkets-can-push-uk-shoppers-towards-e-commerce/ ↗
Source Article
5 Ways Supermarkets Can Push UK Shoppers Towards E-Commerce - The Sterling Choice
July 3, 2024
Gareth Whyatt
It’s no secret: Online is where the shoppers are at. As Amazon makes strides into the food scene through its Whole Foods acquisition, it is little wonder UK retailers are concerned. While the digital-first behemoth seems to attract business with ease, supermarkets are stru…
Original Research
IBM
· Original study ↗
Methodology
Cited from IBM research
Methodology documented
Segmentation
IndustryRetail
RegionUK
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
general shoppers: 75% shoppers relying on social input for product choice. Source: IBM (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-rely-social-input-ibm
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-rely-social-input-ibm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- shoppers relying on social input for product choice for general shoppers<br><small>Source: IBM (2024) · <a href="https://lighthousedata.io/data/shoppers-rely-social-input-ibm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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