B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65.1%
65.1% -- share of google ai mode responses routing to ota pages for London luxury hotels (2025)
65.1% of Google AI Mode responses routed travellers to OTA booking pages rather than hotel websites across 2,700 queries for 25 London luxury hotels.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65.1%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
2,700
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LuxDirect
Primary
Tier B
https://www.digitaldialog.co.uk/ai-search-for-hotels/ ↗
Source Article
AI Search for Hotels: Get Recommended by ChatGPT & Gemini
AI Search for Hotels: How to Get Your Property Recommended by ChatGPT, Gemini, and Google AI Overviews
Five out of six hotel properties in the world are currently invisible when travellers use AI tools to search for accommodation. That figure comes from HotelWorld AI’s 2025 Index, the most comprehen…
Original Research
LuxDirect
· Original study ↗
Methodology
LuxDirect study of 2,700 queries across 25 London luxury hotels
Methodology documented
Segmentation
IndustryTravel & Hospitality
RegionUK
Channelsearch
Cite this stat
Plain Text
London luxury hotels: 65.1% share of google ai mode responses routing to ota pages. Source: LuxDirect (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ai-mode-ota-routing
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ai-mode-ota-routing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65.1%</strong> -- share of google ai mode responses routing to ota pages for London luxury hotels<br><small>Source: LuxDirect (2025) · <a href="https://lighthousedata.io/data/google-ai-mode-ota-routing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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