B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12.5%
12.5% -- click to open rate for Aston University Open Day email campaign (2025)
Aston University's personalised interactive video Open Day email campaign achieved a 12.5% click-to-open rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
12.5%
Unit
Percentage
Data Vintage
2025
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Waterfall Agency
Primary
Tier B
https://waterfall.agency/portfolio-item/revolutionising-emails-with-personalised-interactive-videos/ ↗
Source Article
Revolutionising emails with personalised interactive videos
top
Revolutionising emails with personalised interactive videos
Aston University
Open Day Campaign
Brief
Solution
Results
Info
Working with Aston University and our tech partner Blings, we enabled Aston to become the first university in Europe to embrace and seamlessly integrate a new smart MP5 vide…
Original Research
Waterfall Agency
· Original study ↗
Methodology
Agency case study; personalised interactive video emails sent via Aston University CRM
Methodology documented
Segmentation
Industrymarketing
RegionUK
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Aston University Open Day email campaign: 12.5% click to open rate. Source: Waterfall Agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aston-open-day-email-ctor-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/aston-open-day-email-ctor-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.5%</strong> -- click to open rate for Aston University Open Day email campaign<br><small>Source: Waterfall Agency (2025) · <a href="https://lighthousedata.io/data/aston-open-day-email-ctor-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.