C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
14.8%
14.8% -- click to open rate for upper quartile of automated emails (2026)
The upper quartile of automated emails achieves a 14.8% click-to-open rate (CTOR).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
14.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (6)
Acoustic
Primary
Tier A
https://www.acoustic.com/resources/blog/how-to-optimize-emails-for-ai-powered-inboxes ↗
Source Article
How to optimize emails for AI-powered inboxes | Acoustic
How to optimize your emails for AI-powered inboxes
For years, deliverability was the key to a successful email marketing program. Get your domain authenticated, warm up your IP, clean up your list, follow sender best practices and your emails would reach the inbox.
That's no longer true. Gmail and Y…
Also cited by
furmancenter.org
https://www.furmancenter.org/
2026-08-15
forbes.com
https://www.forbes.com/
2026-08-15
brevo.com
https://www.brevo.com/
2026-08-15
designmodo.com
https://designmodo.com/
2026-08-15
buttondown.com
https://buttondown.com/
2026-08-15
Original Research
Acoustic
· Original study ↗
Methodology
Acoustic's 2026 Marketing Benchmark Report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
upper quartile of automated emails: 14.8% click to open rate. Source: Acoustic (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/upper-quartile-automated-emails-ctor-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/upper-quartile-automated-emails-ctor-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.8%</strong> -- click to open rate for upper quartile of automated emails<br><small>Source: Acoustic (2026) · <a href="https://lighthousedata.io/data/upper-quartile-automated-emails-ctor-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.