B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
6.5%
6.5% -- click to open rate for US & Canada email campaigns (2024-2025)
The typical 2024–2025 click-to-open rate for US & Canada email campaigns ranges from 6.5% to 7.0%.
- Apple Mail Privacy Protection affects open-dependent calculations.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6.5%
Unit
Percentage
Data Vintage
2024-2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
verticalresponse.com
Primary
Tier C
http://www.verticalresponse.com/about/news?page=2 ↗
Source Article
In the News
Original Research
verticalresponse.com
· Original study ↗
Methodology
Typical range reported as 6.5–7.0%; midpoint used. Source notes CTOR is now a more reliable metric than open rate due to Apple MPP
Methodology documented
Segmentation
Industrymarketing
RegionNorth America
RoleAll marketers
Channelemail
Cite this stat
Plain Text
US & Canada email campaigns: 6.5% click to open rate. Source: verticalresponse.com (2024-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-canada-ctor-2024-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-canada-ctor-2024-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.5%</strong> -- click to open rate for US & Canada email campaigns<br><small>Source: verticalresponse.com (2024-2025) · <a href="https://lighthousedata.io/data/us-canada-ctor-2024-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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