B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
6.4%
6.4% -- click to open rate for email marketing (2024)
The average email marketing click-to-open rate (CTOR) was 6.4% in 2024.
- Affected by privacy changes such as Apple's Mail Privacy Protection which inflated open rates and consequently lowered CTOR
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.4%
Unit
Percentage
Data Vintage
2024
Entity
Geography
null
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
92
Sources (2)
Sopro
Primary
Tier A
https://sopro.io/amazing-email-marketing-statistics-facts/?utm_source=twitter&utm_medium=social&utm_… ↗
Source Article
43 B2B email marketing statistics and trends
43 B2B email marketing statistics and trends
Email remains the most direct, measurable, and reliable channel in B2B marketing, but it’s evolving fast. Once a simple outreach tool, it has evolved into a sophisticated ecosystem driven by data, automation, and intent. For most businesses, it’s no longe…
Also cited by
2026-08-03
Original Research
Sopro
· Original study ↗
Methodology
Official industry report
Methodology documented
Segmentation
Industrynull
Company Sizenull
Regionnull
RoleAll marketers
Channelemail
Cite this stat
Plain Text
email marketing: 6.4% click to open rate. Source: Sopro (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-click-to-open-rate-2024
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<blockquote cite="https://lighthousedata.io/data/email-click-to-open-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.4%</strong> -- click to open rate for email marketing<br><small>Source: Sopro (2024) · <a href="https://lighthousedata.io/data/email-click-to-open-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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