Click To Open Rate
Statistics & Benchmarks

Verified click to open rate data across 5 regions. Sourced from primary research and validated with evidence grading.

44 data points · 5 regions · Updated 2026-10-02

Compare by Region

Global Region

40 stats
upper quartile of automated emails
14.800000%
Percentage 2026
partner monthly email (A/B test, four vs one item) eCommerce
6.000000%
Percentage 2025
manufacturing email campaigns (MailerLite) marketing
14.820000%
Percentage 2025
McDonald's MONOPOLY email campaign marketing
35.000000%
Percentage 2026
partner monthly email (single-item control) marketing
3.000000%
Percentage 2025
retail (email marketing) marketing
14.000000%
Percentage 2026
non-profit organizations (email marketing) marketing
5.900000%
Percentage 2026
computers and electronics (email marketing) marketing
38.100000%
Percentage 2026
Beauty & personal care email campaigns marketing
3.910000%
Percentage 2025
Education sector email marketing marketing
15.700000%
Percentage 2025
ngemailing.cz platform email campaigns (overall) marketing
13.100000%
Percentage 2026
ngemailing.cz standard email campaigns marketing
12.400000%
Percentage 2026
ngemailing.cz autoresponder emails marketing
59.300000%
Percentage 2026
Trigger emails marketing
17.770000%
Percentage 2026
high-performing ecommerce email segments marketing
11.800000%
Percentage 2025
lifecycle emails (post-purchase, browse abandonment, replenishment) marketing
20.000000%
Percentage 2026
Kerrits automated emails eCommerce
23.000000%
Percentage 2026
all sectors (email marketing) marketing
14.100000%
Percentage 2024
Stripo AMP meeting booking emails marketing
17.000000%
Percentage 2024
abandoned cart emails
14.000000%
Percentage 2026
embedded survey emails
31.700000%
Percentage 2026
retail email campaigns in the Netherlands
8.200000%
Percentage 2024
global email campaigns
7.600000%
Percentage 2024
Get Inspired marketing
79.000000%
Percentage 2025
Data HQ campaigns marketing
27.660000%
Percentage 2026
average click-to-open rate marketing
5.300000%
Percentage 2026
email marketers in real estate, design, and construction industries marketing
17.700000%
Percentage 2020
email marketers in food and beverage industries marketing
8.900000%
Percentage 2020
email marketers across all industries marketing
14.300000%
Percentage 2020
marketing emails in Australia marketing
14.100000%
Percentage 2019
Long Tall Sally
20.000000%
Percentage 2023
RIBA CPD Roadshow campaign
20.000000%
Percentage 2026
UK marketing emails marketing
11.000000%
Percentage 2016
Email-Worx subscribers marketing
48.000000%
Percentage 2009-01
publishing and media industry marketing
20.040000%
Percentage 2020
Hans Anders Post Purchase Campaign marketing
40.000000%
Percentage 2020
India finance sector marketing
7.430000%
Percentage Q4 2010
India education sector marketing
14.740000%
Percentage Q4 2010
India retail sector marketing
15.120000%
Percentage Q4 2010
US, Canada, and EMEA
19.300000%
Percentage Q1 2012

null Region

1 stat
email marketing null
6.400000%
Percentage 2024

UK Region

1 stat
Aston University Open Day email campaign marketing
12.500000%
Percentage 2025

North America Region

1 stat
US & Canada email campaigns marketing
6.500000%
Percentage 2024-2025

EMEA Region

1 stat
AI-timed replenishment emails Retail
53.600000%
Percentage 2026

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