B
Evidence Grade B
Graded
under review
Safe to Cite
Current
35%
35% -- click to open rate for McDonald's MONOPOLY email campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Armadillo CRM
Primary
Tier B
https://armadillocrm.com/case-study/mcdonalds-wiiiin/ ↗
Source Article
Letting data shape creative – and earn us a Gold DMA.
Original Research
Armadillo CRM
· Original study ↗
Methodology
Single campaign case study by Armadillo CRM; agency-reported results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
McDonald's MONOPOLY email campaign: 35% click to open rate. Source: Armadillo CRM (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcdonalds-monopoly-email-click-to-open-rate
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<blockquote cite="https://lighthousedata.io/data/mcdonalds-monopoly-email-click-to-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- click to open rate for McDonald's MONOPOLY email campaign<br><small>Source: Armadillo CRM (2026) · <a href="https://lighthousedata.io/data/mcdonalds-monopoly-email-click-to-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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