B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- click to open rate for lifecycle emails (post-purchase, browse abandonment, replenishment) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FirstPier
Primary
Tier C
https://www.firstpier.com/glossary/click-to-open-rate-ctor ↗
Source Article
Click-to-Open Rate (CTOR): Definition & Benchmarks
Click-to-Open Rate (CTOR) is an email engagement metric that measures the percentage of people who opened an email and then clicked a link inside it. Calculated as clicks divided by opens (not divided by sends), CTOR isolates email content quality from subject-line and deliverability performance.
CT…
Original Research
FirstPier
· Original study ↗
Methodology
Range provided, midpoint extracted.
Segmentation
Industrymarketing
Cite this stat
Plain Text
lifecycle emails (post-purchase, browse abandonment, replenishment): 20% click to open rate. Source: FirstPier (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/click-to-open-rate-ctor-excellent-performance-firstpier
HTML Embed
<blockquote cite="https://lighthousedata.io/data/click-to-open-rate-ctor-excellent-performance-firstpier" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- click to open rate for lifecycle emails (post-purchase, browse abandonment, replenishment)<br><small>Source: FirstPier (2026) · <a href="https://lighthousedata.io/data/click-to-open-rate-ctor-excellent-performance-firstpier" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.