B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

48%

48% -- click to open rate for Email-Worx subscribers (2009-01)

2009-01  · Alchemy Worx

The click-to-open rate for Issue 1 of Email-Worx was 48%.

  • First issue of a new opt-in email newsletter with 388 subscribers
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Attribution: Alchemy Worx View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2009-01
Entity
Email-Worx subscribers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Alchemy Worx Primary Tier A
http://www.alchemyworx.com/emailworx/2009/metrics/naked-email-january-2009 ↗
Confidence: 55/100 Vintage: 2009-01 Channel: Deep Crawl
Source Article
Naked Email: January 2009 - Alchemy Worx
So here we are feeling very exposed… ISSUE 1 Deployment Date 12-Jan-09 Campaign Based Metrics Interactive Metrics Pushed / Sent 388 Opened % 60% Total delivered % 99% Total clicks % 73% Hard bounced % 0.5% Unique clicks % 28% Soft bounced % 0.5% Click to Open Rate 48% Unsubscription % 0% Click Quoti…
Original Research
Alchemy Worx · Original study ↗
Industrymarketing
Plain Text
Email-Worx subscribers: 48% click to open rate. Source: Alchemy Worx (2009-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/naked-email-jan-2009-click-to-open-rate
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<blockquote cite="https://lighthousedata.io/data/naked-email-jan-2009-click-to-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- click to open rate for Email-Worx subscribers<br><small>Source: Alchemy Worx (2009-01) · <a href="https://lighthousedata.io/data/naked-email-jan-2009-click-to-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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