B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11%
11% -- click to open rate for UK marketing emails (2016)
Click-to-open rates for UK marketing emails declined to 11.0% in 2016.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Direct Marketing Association UK (DMA UK)
Primary
Tier B
https://www.dma.org.uk/resource/email-benchmarking-report-2016 ↗
Source Article
UK Emails Are Seeing Their Clickthrough Rates Fall
Original Research
Direct Marketing Association UK (DMA UK)
· Original study ↗
Methodology
DMA UK annual email benchmarking report
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK marketing emails: 11% click to open rate. Source: Direct Marketing Association UK (DMA UK) (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-email-cto-rates-decline-2016
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<blockquote cite="https://lighthousedata.io/data/uk-email-cto-rates-decline-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- click to open rate for UK marketing emails<br><small>Source: Direct Marketing Association UK (DMA UK) (2016) · <a href="https://lighthousedata.io/data/uk-email-cto-rates-decline-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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