B
Evidence Grade B
Graded
under review
Safe to Cite
Current
31.7%
31.7% -- click to open rate for embedded survey emails (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
MailerLite
Primary
Tier A
https://www.mailerlite.com/blog/sending-survey-via-email-how-to-get-the-best-results?source=google&m… ↗
Source Article
How to send email survey requests (+ 20 templates and examples) - MailerLite
Blog
How to send email survey requests (with templates and examples)
Sabina, Customer Support Shift Lead
Ah, the email survey. Not just another marketing email, but a golden ticket to understanding your audience like never before.
Your subscriber list is a treasure trove of hidden wisdom, and a skil…
Original Research
MailerLite
· Original study ↗
Methodology
Analysis of thousands of newsletters with embedded surveys
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
embedded survey emails: 31.7% click to open rate. Source: MailerLite (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/increased-engagement-metrics-click-to-open-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/increased-engagement-metrics-click-to-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31.7%</strong> -- click to open rate for embedded survey emails<br><small>Source: MailerLite (2026) · <a href="https://lighthousedata.io/data/increased-engagement-metrics-click-to-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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