B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19.3%
19.3% -- click to open rate for US, Canada, and EMEA (Q1 2012)
The mean email click-to-open rate (CTOR) across US, Canada, and EMEA was 19.3%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19.3%
Unit
Percentage
Data Vintage
Q1 2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Silverpop
Primary
Tier A
http://www.mequoda.com/articles/email-marketing/how-does-your-email-marketing-data-compare/?mqsc=E32… ↗
Source Article
How Does Your Email Marketing Data Compare?
A look at recent email marketing data shares statistics on open rates and click-through rates
Today we have more data to share on email marketing campaigns throughout 2011 and the first quarter of 2012. The findings come from more than 1,100 brands, sharing benchmark data related to their email mark…
Original Research
Silverpop
· Original study ↗
Methodology
2012 Silverpop Email Marketing Metrics Benchmark Study
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
US, Canada, and EMEA: 19.3% click to open rate. Source: Silverpop (Q1 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-click-to-open-rate-mean
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<blockquote cite="https://lighthousedata.io/data/email-marketing-click-to-open-rate-mean" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19.3%</strong> -- click to open rate for US, Canada, and EMEA<br><small>Source: Silverpop (Q1 2012) · <a href="https://lighthousedata.io/data/email-marketing-click-to-open-rate-mean" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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