B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14.1%
14.1% -- click to open rate for marketing emails in Australia (2019)
According to a Campaign Monitor report covering all industries in Australia, the average click-to-open rate for marketing emails is 14.1%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
14.1%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Campaign Monitor
Primary
Tier B
https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks-for-australia-by-industr… ↗
Source Article
Email Marketing: The Right Way | Inbound Marketing
Original Research
Campaign Monitor
· Original study ↗
Methodology
Source: Campaign Monitor report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing emails in Australia: 14.1% click to open rate. Source: Campaign Monitor (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-click-to-open-rate-australia-2019
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<blockquote cite="https://lighthousedata.io/data/email-click-to-open-rate-australia-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.1%</strong> -- click to open rate for marketing emails in Australia<br><small>Source: Campaign Monitor (2019) · <a href="https://lighthousedata.io/data/email-click-to-open-rate-australia-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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