B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20.04%
20.04% -- click to open rate for publishing and media industry (2020)
The publishing and media industry achieved a 20.04% email click-to-open rate in the top quartile.
- Applies to top quartile performers
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20.04%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Everlytic
Primary
Tier B
https://www.vox.co.za/content-hub/article/data-driven-decisions-deliver-the-right-message-to-the-rig… ↗
Source Article
Data-driven decisions deliver the right message to the right audience - Vox
According to Statista, about 20 to 22 million people in South Africa use a smartphone, which accounts for nearly one-third of the country’s population. This, together with the declining cost of data is changing consumer behaviours, and businesses are increasingly having to turn to different channels…
Original Research
Everlytic
· Original study ↗
Methodology
Everlytic Email Marketing Benchmarks report, top quartile.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
publishing and media industry: 20.04% click to open rate. Source: Everlytic (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/everlytic-publishing-media-ctor
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<blockquote cite="https://lighthousedata.io/data/everlytic-publishing-media-ctor" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.04%</strong> -- click to open rate for publishing and media industry<br><small>Source: Everlytic (2020) · <a href="https://lighthousedata.io/data/everlytic-publishing-media-ctor" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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