C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
11.8%
11.8% -- click to open rate for high-performing ecommerce email segments (2025)
In 2025, top-performing email segments achieved a click-to-open rate of 11.8%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11.8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ecommerce Boost
Primary
Tier B
https://ecommerceboost.io/uncategorized/email-campaign-performance-metrics/ ↗
Source Article
Email Campaign Performance Metrics: Boost Revenue with Data-Driven Tactics
Email campaign performance metrics are the numbers you track to see how well your email marketing is actually working. They show you what’s hitting the mark, what’s falling flat, and most importantly, how to take action to make more money. It’s about moving past vanity stats to measure real engageme…
Original Research
Ecommerce Boost
· Original study ↗
Methodology
Top-performing segments hit 11.8% thanks to better personalization
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
high-performing ecommerce email segments: 11.8% click to open rate. Source: Ecommerce Boost (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-campaign-performance-metrics-ctor-high-performers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-campaign-performance-metrics-ctor-high-performers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.8%</strong> -- click to open rate for high-performing ecommerce email segments<br><small>Source: Ecommerce Boost (2025) · <a href="https://lighthousedata.io/data/email-campaign-performance-metrics-ctor-high-performers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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