B
Evidence Grade B
Graded
under review
Safe to Cite
Current
14%
14% -- click to open rate for abandoned cart emails (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
Dotdigital
Primary
Tier A
https://dotdigital.com/blog/ways-to-convert-website-visitors-into-customers/ ↗
Source Article
5 ways to convert website visitors into customers
5 ways to convert website visitors into customers
So, you’ve got traffic pouring into your website. Fantastic. But are those visitors actually turning into paying customers? If not, you’re missing out on a huge opportunity. Driving traffic is only half the battle; converting those visitors into loya…
Original Research
Dotdigital
· Original study ↗
Methodology
Dotdigital Global Benchmark Report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
abandoned cart emails: 14% click to open rate. Source: Dotdigital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandoned-cart-email-ctor-2026
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<blockquote cite="https://lighthousedata.io/data/abandoned-cart-email-ctor-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- click to open rate for abandoned cart emails<br><small>Source: Dotdigital (2026) · <a href="https://lighthousedata.io/data/abandoned-cart-email-ctor-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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