B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- click to open rate for RIBA CPD Roadshow campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Adestra
Primary
Tier A
https://www.adestra.com/resources/improved-design-and-cta-deliver-higher-engagement-for-riba-cpd-roa… ↗
Source Article
Improved design and CTA deliver higher engagement for RIBA CPD Roadshows
Improved design and CTA deliver higher engagement for RIBA CPD Roadshows
Improved design and CTA deliver higher engagement for RIBA CPD Roadshows
Learn how RIBA got more seats booked through higher engagement with their emails.
With an improved design and copy, RIBA got more seats booked through hig…
Original Research
Adestra
· Original study ↗
Methodology
Compared to previous campaign with old design
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
RIBA CPD Roadshow campaign: 20% click to open rate. Source: Adestra (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/riba-cpd-roadshow-email-ctor-improvement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/riba-cpd-roadshow-email-ctor-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- click to open rate for RIBA CPD Roadshow campaign<br><small>Source: Adestra (2026) · <a href="https://lighthousedata.io/data/riba-cpd-roadshow-email-ctor-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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