B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14.3%
14.3% -- click to open rate for email marketers across all industries (2020)
The average email click-to-open rate across all industries was 14.3% according to a 2020 Campaign Monitor report.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
14.3%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Campaign Monitor
Primary
Tier B
https://blog.hubspot.com/marketing/ctor-vs-ctr ↗
Source Article
Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead
Ever since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance against two metrics: open rate and clickthrough rate.
The open rate measures the percentage of recipients who opened your email, which helps you gauge the performanc…
Original Research
Campaign Monitor
· Original study ↗
Methodology
Average across all industries based on Campaign Monitor 2020 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketers across all industries: 14.3% click to open rate. Source: Campaign Monitor (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-click-to-open-rate-average-2020
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<blockquote cite="https://lighthousedata.io/data/email-click-to-open-rate-average-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.3%</strong> -- click to open rate for email marketers across all industries<br><small>Source: Campaign Monitor (2020) · <a href="https://lighthousedata.io/data/email-click-to-open-rate-average-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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