B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15.7%
15.7% -- click to open rate for Education sector email marketing (2025)
The education sector email marketing click-to-open rate averages around 15.7%.
- Benchmark cited without attribution to specific underlying study
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
passion.io
Primary
Tier B
https://passion.io/blog/how-to-make-money-selling-online-courses-the-7-step-plan ↗
Source Article
How to Make Money Selling Online Courses: The 7-Step Plan
How to Make Money Selling Online Courses: The 7-Step Plan
Updated 29th November, 2025
You don't need viral fame to sell courses. You need an owned audience and a reliable system to convert strangers into paying students. Most aspiring course creators burn out chasing algorithm-driven reach on social…
Original Research
passion.io
· Original study ↗
Methodology
Click-to-open rate for education sector email campaigns; cited by Passion.io without attribution to an original benchmark study.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Education sector email marketing: 15.7% click to open rate. Source: passion.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/education-email-click-to-open-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/education-email-click-to-open-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.7%</strong> -- click to open rate for Education sector email marketing<br><small>Source: passion.io (2025) · <a href="https://lighthousedata.io/data/education-email-click-to-open-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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