B
Evidence Grade B
Graded
under review
Safe to Cite
Current
5.9%
5.9% -- click to open rate for non-profit organizations (email marketing) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5.9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SendGrid
Primary
Tier B
https://maestra.io/blog/q-and-a/ctor-vs-ctr ↗
Source Article
Click-to-Open Rate vs Click-Through Rate: CTOR vs CTR Explained
Click-to-Open Rate vs Click-Through Rate: CTOR vs CTR Explained
Use CTR to assess your email campaign’s initial appeal and effectiveness, and use CTOR to the impact of your email content on an already interested audience.
CTR (Click-Through Rate) is the percentage of all delivered emails that receiv…
Original Research
SendGrid
· Original study ↗
Methodology
SendGrid industry benchmark report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
non-profit organizations (email marketing): 5.9% click to open rate. Source: SendGrid (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-ctor-nonprofit-5-9
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<blockquote cite="https://lighthousedata.io/data/email-ctor-nonprofit-5-9" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.9%</strong> -- click to open rate for non-profit organizations (email marketing)<br><small>Source: SendGrid (2026) · <a href="https://lighthousedata.io/data/email-ctor-nonprofit-5-9" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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