B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- conversion rate increase with reviews for shoppers who read reviews (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (5)
Aware Digital
Primary
Tier C
https://www.awaredigital.co.uk/blog/unlocking-the-secrets-of-high-converting-ecommerce-websites ↗
Source Article
Unlocking the Secrets of High-Converting eCommerce Websites: Lessons from Customer Reviews
Also cited by
shopify.com
https://www.shopify.com/
2026-08-18
nature.com
https://www.nature.com/
2026-08-18
triplewhale.com
https://www.triplewhale.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
Original Research
Aware Digital
· Original study ↗
Segmentation
IndustryRetail
RegionUK
Channelmulti-channel
Cite this stat
Plain Text
shoppers who read reviews: 70% conversion rate increase with reviews. Source: Aware Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversion-rate-increase-with-reviews
HTML Embed
<blockquote cite="https://lighthousedata.io/data/conversion-rate-increase-with-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- conversion rate increase with reviews for shoppers who read reviews<br><small>Source: Aware Digital (2026) · <a href="https://lighthousedata.io/data/conversion-rate-increase-with-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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