Email Click Through Rate
Statistics & Benchmarks

Verified email click through rate data across 2 regions. Sourced from primary research and validated with evidence grading.

126 data points · 2 regions · Updated 2026-10-02

Compare by Region

Global Region

59 stats
Emails marketing
10.000000%
Percentage 2025
Bloom Intelligence network restaurant marketing emails marketing
1.100000%
Percentage 2026
Singapore F&B reorder email campaigns marketing
22.000000%
Percentage 2025
Email campaigns (Klaviyo benchmark, average performers) eCommerce
4.670000%
Percentage 2026
Emotionally Nurtured Prospects B2B
12.000000%
Percentage 2026
Bandsintown Pro fan alerts (Hondo Rodeo Fest) marketing
3.400000%
Percentage 2025
E-commerce email campaigns marketing
2.500000%
Percentage 2025
Email marketing campaigns across all industries (overall average) marketing
10.290000%
Percentage 2026
DTC e-commerce marketing
2.000000%
Percentage 2026
Automated flows eCommerce
5.580000%
Percentage 2026
emails with personalized subject line marketing
2.110000%
Percentage 2024
B2B email marketers marketing
3.200000%
Percentage 2024
Los Barrios Family Restaurants email program marketing
0.950000%
Percentage 2024
iGaming onboarding personalized video campaign marketing
48.800000%
Percentage 2025
Snorblok email campaigns marketing
2.170000%
Percentage 2026
pet brands marketing
1.520000%
Percentage 2026
All industries marketing
2.600000%
Percentage 2026
Nonprofit marketing
2.600000%
Percentage 2026
Nocowanie.pl marketing
11.000000%
Percentage 2025
Emails with embedded UGC video marketing
2.800000%
Percentage 2025
Park Row Marketing clients marketing
5.000000%
Percentage 2025
Park Row Marketing cleaning & FM lead generation clients marketing
5.000000%
Percentage 2021-2026
Beehiiv newsletters marketing
3.230000%
Percentage 2025
Beauty & personal care email campaigns marketing
0.950000%
Percentage 2025
B2B email campaigns (HubSpot A/B test: individual + company name in from-line) B2B
0.730000%
Percentage 2026
Email marketers (all industries) marketing
1.000000%
Percentage 2026
EGO (fashion & footwear retailer) marketing
0.400000%
Percentage 2025
Post-failure recovery emails marketing
8.000000%
Percentage 2026
Pre-dunning email update links marketing
12.000000%
Percentage 2026
Behavior-triggered emails marketing
8.000000%
Percentage 2026
The Underdog Newsletter (after replacing Facebook ads with beehiiv Boosts) marketing
15.000000%
Percentage 2025
Automated welcome email to newly admitted international students at Saint Martin's University marketing
29.000000%
Percentage 2026
Education sector email campaigns marketing
3.600000%
Percentage 2025
Real estate email campaigns marketing
1.900000%
Percentage 2025
Email campaigns (average) marketing
2.620000%
Percentage 2026
B2B and B2C industries (Mailchimp industry benchmarks) marketing
1.700000%
Percentage 2026
Brevo email sending base (all industries) marketing
3.960000%
Percentage 2026
Government sector (Mailchimp industry benchmarks) marketing
4.580000%
Percentage 2026
Vitamin and supplement brands (Mailchimp industry benchmarks) marketing
1.190000%
Percentage 2026
Klaviyo email campaigns across all industries marketing
1.690000%
Percentage 2026
Unconverted contacts from ATMT IT recruitment campaign database (automated re-engagement email) marketing
25.000000%
Percentage 2026
marketing agencies industry marketing
2.970000%
Percentage 2025
finance/B2B services industry marketing
2.780000%
Percentage 2025
tourism/hospitality industry marketing
3.570000%
Percentage 2025
email marketing campaigns (all industries) marketing
2.660000%
Percentage 2025
education/training industry marketing
3.020000%
Percentage 2025
retail/ecommerce industry marketing
1.740000%
Percentage 2025
NGO industry marketing
3.270000%
Percentage 2025
technology/SaaS industry marketing
3.210000%
Percentage 2025
Aggregated Mailchimp/Campaign Monitor email campaigns (via WebFX) marketing
2.440000%
Percentage 2026
Email campaigns (Klaviyo benchmark, top-tier performers) marketing
12.210000%
Percentage 2026
E-commerce email newsletter campaigns (メルマガ) marketing
1.000000%
Percentage 2025
B2B emails (full volume sent) marketing
1.000000%
Percentage 2026
UiPath Community newsletter marketing
16.000000%
Percentage 2025
Lazurit low abandoned-cart-value segment ($125-$215), first email Option 1 (no discount) marketing
10.500000%
Percentage 2025
Lazurit high abandoned-cart-value segment ($1,900-$2,500), first email Option 1 (no discount) marketing
9.300000%
Percentage 2025
Lazurit high abandoned-cart-value segment ($1,900-$2,500), revised email Option 3 (2% discount) marketing
15.600000%
Percentage 2025
All Industries Average marketing
3.250000%
Percentage 2026
Software-as-a-service (SaaS) and business-to-business (B2B) newsletters marketing
1.670000%
Percentage 2025

EMEA Region

1 stat
GRAPHISOFT Italia leads Media
27.500000%
Percentage 2019

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