B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3%
3% -- email click through rate for engaged B2B email lists (2026)
Click-through rate for an engaged email newsletter list is 3-5%.
- Stated as a rule-of-thumb / healthy benchmark metric
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Momentum Nexus
Primary
Tier A
https://www.momentumnexus.com/blog/content-distribution-at-scale/ ↗
Source Article
Content Distribution at Scale: Our 7-Channel AI Publishing Pipeline - Momentum Nexus Blog
Content Distribution at Scale: Our 7-Channel AI Publishing Pipeline
Most content dies in obscurity. Not because it’s bad, but because distribution is broken.
You pour hours into researching, writing, and polishing that perfect blog post. You hit publish. Maybe you share it on LinkedIn. Tweet about i…
Original Research
Momentum Nexus
· Original study ↗
Methodology
Publisher-stated benchmark of 3-5% click-through rate for engaged email lists; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
engaged B2B email lists: 3% email click through rate. Source: Momentum Nexus (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-ctr-engaged-list-benchmark
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-ctr-engaged-list-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- email click through rate for engaged B2B email lists<br><small>Source: Momentum Nexus (2026) · <a href="https://lighthousedata.io/data/email-ctr-engaged-list-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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