B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- email click through rate for Emails (2025)
Email click-through rate is around 10% according to the SMS vs Email comparison table.
- In the text, SMS CTRs of 19-20% far exceed email benchmarks of just 0.8%-4.4%, but the comparison table lists email CTR as ~10%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (4)
OptiMonk
Primary
Tier B
https://optimonk.com/ ↗
Source Article
SMS & Text Message Recovery: A Fast-Track to Reclaim Abandoned Carts in 2025
Nearly 70% of online shopping carts are abandoned—rising to 85% on mobile devices (cropink.com, 2025) (Cropink). That’s a massive amount of lost revenue for e-commerce businesses. While emails still play a key role in recovering these carts, SMS and text message recovery campaigns have emerged as a …
Also cited by
forbes.com
https://www.forbes.com/
2026-08-19
brevo.com
https://www.brevo.com/
2026-08-19
amraandelma.com
https://www.amraandelma.com/
2026-08-19
Original Research
OptiMonk
· Original study ↗
Methodology
Source: optimonk.com, 2025
Segmentation
Industrymarketing
Cite this stat
Plain Text
Emails: 10% email click through rate. Source: OptiMonk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- email click through rate for Emails<br><small>Source: OptiMonk (2025) · <a href="https://lighthousedata.io/data/email-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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