B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10.29%
10.29% -- email click through rate for Email marketing campaigns across all industries (overall average) (2026)
The overall average email click-through rate across industries is 10.29%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10.29%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
limeleads.com
Primary
Tier C
https://www.attacat.co.uk/brain/the-ultimate-guide-to-marketing-automation ↗
Source Article
The Ultimate Guide to Marketing Automation
Also cited by
2026-09-19
Original Research
limeleads.com
· Original study ↗
Methodology
Overall average email click-through rate across industries; no original time period or source study named in article, vintage set to collection year (2026).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing campaigns across all industries (overall average): 10.29% email click through rate. Source: limeleads.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-email-click-through-rate-industries
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-email-click-through-rate-industries" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.29%</strong> -- email click through rate for Email marketing campaigns across all industries (overall average)<br><small>Source: limeleads.com (2026) · <a href="https://lighthousedata.io/data/average-email-click-through-rate-industries" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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