C
Evidence Grade C
Use with Hedging
Aging
2.11%
2.11% -- email click through rate for emails with personalized subject line (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.11%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
2024 Email Marketing Benchmarks report
Primary
Tier B
http://blog.getresponse.com/personalization-key-customers-hearts-minds-wallets-infographic.html ↗
Source Article
9 Super-Easy Ways to Personalize Your Emails
Personalization is one of the biggest trends in online marketing right now. Whether it’s personalizing websites, social media content, or emails, more and more marketers are trying to use customer data to send relevant emails.
In this article, we’ll cover nine simple ways to personalize your email m…
Original Research
2024 Email Marketing Benchmarks report
· Original study ↗
Methodology
From the 2024 Email Marketing Benchmarks report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
emails with personalized subject line: 2.11% email click through rate. Source: 2024 Email Marketing Benchmarks report (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-personalization-ctr-subject-line
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<blockquote cite="https://lighthousedata.io/data/email-personalization-ctr-subject-line" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.11%</strong> -- email click through rate for emails with personalized subject line<br><small>Source: 2024 Email Marketing Benchmarks report (2024) · <a href="https://lighthousedata.io/data/email-personalization-ctr-subject-line" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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