B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
2%
2% -- email click through rate for DTC e-commerce (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Finsi.ai
Primary
Tier A
https://www.finsi.ai/blog/ecommerce-kpis-metrics-guide/ ↗
Source Article
25 E-commerce KPIs That Actually Matter in 2026 (Skip the Vanity Metrics)
E-commerce KPIs: The 25 Metrics Every DTC Brand Should Track in 2026
The 25 e-commerce KPIs that matter most for DTC brands fall into five categories: acquisition, retention, revenue, profitability, and engagement. Tracking the right metrics is not about monitoring every number available — it is abo…
Also cited by
2026-09-24
Original Research
Finsi.ai
· Original study ↗
Methodology
Click-to-open rate (clicks/opens) of 10-15% is healthy.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DTC e-commerce: 2% email click through rate. Source: Finsi.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-click-through-rate-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-click-through-rate-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- email click through rate for DTC e-commerce<br><small>Source: Finsi.ai (2026) · <a href="https://lighthousedata.io/data/email-click-through-rate-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.