B Evidence Grade B Graded under review Safe to Cite Current

0.73%

0.73% -- email click through rate for B2B email campaigns (HubSpot A/B test: individual + company name in from-line) (2026)

Name: Email Click Through Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2026 · HubSpot

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

0.73%

Unit

Percentage

Data Vintage

2026

Entity

B2B email campaigns (HubSpot A/B test: individual + company name in from-line)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HubSpot Primary Tier C

https://www.3d2b.com/blog/marketing-services-systems/email-marketing/5-ways-to-supercharge-your-resu… ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

3D2B - 5 Ways to Supercharge Your Results from B2B Email Marketing

Original Research

HubSpot · Original study ↗

Methodology

Same HubSpot A/B test as the open-rate finding; click-through rates rose from a 0.73% baseline to 0.96% when the from-line included both individual and company name. Cited secondhand by 3D2B.

Methodology documented

Segmentation

IndustryB2B RoleAll marketers Channelemail

Cite this stat

Plain Text

B2B email campaigns (HubSpot A/B test: individual + company name in from-line): 0.73% email click through rate. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-fromline-ctr-lift

HTML Embed

<blockquote cite="https://lighthousedata.io/data/hubspot-fromline-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.73%</strong> -- email click through rate for B2B email campaigns (HubSpot A/B test: individual + company name in from-line)<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/hubspot-fromline-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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