B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
12%
12% -- email click through rate for Pre-dunning email update links (2026)
Pre-dunning emails achieve an estimated 12-20% click-through rate on the update link.
- Described as an industry benchmark rather than proprietary dataset findings
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Revenudge
Primary
Tier C
https://revenudge.com/blog/what-is-pre-dunning ↗
Source Article
Stripe-native dunning for indie SaaS · Revenudge
What is Pre-Dunning? The Complete Guide for SaaS Founders
Pre-dunning catches expiring cards before they cost you revenue. This is the definitive guide: definition, 30/14/7 day cadence, code snippets, email templates, recovery uplift data, and edge cases.
The problem: cards expire silently
Every cre…
Original Research
Revenudge
· Original study ↗
Methodology
Industry benchmark range; midpoint used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pre-dunning email update links: 12% email click through rate. Source: Revenudge (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pre-dunning-email-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pre-dunning-email-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- email click through rate for Pre-dunning email update links<br><small>Source: Revenudge (2026) · <a href="https://lighthousedata.io/data/pre-dunning-email-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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