B
Evidence Grade B
Graded
under review
Safe to Cite
Current
12%
12% -- email click through rate for Emotionally Nurtured Prospects (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Propuls'Lead
Primary
Tier C
https://propulslead.com/post/marketing-emotionnel-tunnels-vente-convertir-emotions/ ↗
Source Article
Marketing émotionnel dans les tunnels de vente : convertir par les émotions
Accueil » Blog Tunnel de Vente » Tunnels de Vente » Marketing émotionnel dans les tunnels de vente : convertir par les émotions
L’être humain prend 95% de ses décisions d’achat de manière émotionnelle, puis les justifie rationnellement. Cette réalité psychologique fondamentale transforme radicalemen…
Original Research
Propuls'Lead
· Original study ↗
Methodology
Compared to industry averages.
Segmentation
IndustryB2B
Company SizeAll sizes
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Emotionally Nurtured Prospects: 12% email click through rate. Source: Propuls'Lead (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emotion-in-email-open-click-rates
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<blockquote cite="https://lighthousedata.io/data/emotion-in-email-open-click-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- email click through rate for Emotionally Nurtured Prospects<br><small>Source: Propuls'Lead (2026) · <a href="https://lighthousedata.io/data/emotion-in-email-open-click-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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