B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.62%
2.62% -- email click through rate for Email campaigns (average) (2026)
The average email click-through rate is approximately 2.62%.
- Stated as an approximate average ('environ 2.62%')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.62%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mailchimp
Primary
Tier C
https://www.augmente-ton-trafic.fr/e-zines-pour-communication-digitale-relancer-lengagement-de-votre… ↗
Source Article
E-zines pour communication digitale : relancer l’engagement de votre communauté
Original Research
Mailchimp
· Original study ↗
Methodology
Average click rate of about 2.62% stated immediately after the Mailchimp open-rate study reference; attribution to Mailchimp implied but not explicit; no study date given
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email campaigns (average): 2.62% email click through rate. Source: Mailchimp (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-email-click-through-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-email-click-through-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.62%</strong> -- email click through rate for Email campaigns (average)<br><small>Source: Mailchimp (2026) · <a href="https://lighthousedata.io/data/average-email-click-through-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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