B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
8%
8% -- email click through rate for Behavior-triggered emails (2026)
Behavior-triggered emails generate an 8% click-through rate compared to 3% for standard drip emails.
- Attributed to HubSpot without specific study date or methodology details
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://lickfold.digital/post/what-is-lead-nurturing-in-b2b-a-2026-guide ↗
Source Article
What Is Lead Nurturing in B2B: a 2026 Guide
What Is Lead Nurturing in B2B: a 2026 Guide
What Is Lead Nurturing in B2B: a 2026 Guide
TL;DR:
- Most B2B marketers mistakenly view lead nurturing as just email sequences, but it involves personalized content across multiple channels at every buying stage.
- Effective nurturing requires segmentation…
Original Research
HubSpot
· Original study ↗
Methodology
Article attributes figure to HubSpot; benchmarked against 3% CTR for standard drip emails.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Behavior-triggered emails: 8% email click through rate. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/behavior-triggered-email-ctr-8
HTML Embed
<blockquote cite="https://lighthousedata.io/data/behavior-triggered-email-ctr-8" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- email click through rate for Behavior-triggered emails<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/behavior-triggered-email-ctr-8" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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