B
Evidence Grade B
Graded
under review
Safe to Cite
Current
12.21%
12.21% -- email click through rate for Email campaigns (Klaviyo benchmark, top-tier performers) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12.21%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier C
https://ascendlymarketing.com/email-automation-workflow/ ↗
Source Article
Email Automation Workflow: A Step-by
Original Research
Klaviyo
· Original study ↗
Methodology
Second value column of table identified as top-tier performers per accompanying text. No date given; collection year used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email campaigns (Klaviyo benchmark, top-tier performers): 12.21% email click through rate. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-top-email-ctr
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<blockquote cite="https://lighthousedata.io/data/klaviyo-top-email-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.21%</strong> -- email click through rate for Email campaigns (Klaviyo benchmark, top-tier performers)<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/klaviyo-top-email-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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