B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1.7%
1.7% -- email click through rate for B2B and B2C industries (Mailchimp industry benchmarks) (2026)
Mailchimp industry benchmarks indicate that most B2B and B2C industries achieve email click-through rates starting around 1.7% (within a typical range of 1.7% to 3.3%).
- Represents the lower bound of the typical range (1.7% to 3.3%) for most B2B and B2C industries
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mailchimp
Primary
Tier C
https://meisa.io/blog/how-to-calculate-click-through-rate-for-email-campaigns ↗
Source Article
How to Calculate Click-Through Rate for Email Campaigns
How to Calculate Click-Through Rate for Email Campaigns
Learn how to calculate click-through rate for email campaigns with the CTR formula, worked examples, current 2026 benchmarks, and CTR vs CTOR explained clearly.
Email click-through rate (CTR) is unique clicks divided by delivered emails, multip…
Original Research
Mailchimp
· Original study ↗
Methodology
Source reports a range of 1.7%-3.3% for most B2B and B2C industries; midpoint (2.5%) reported.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B and B2C industries (Mailchimp industry benchmarks): 1.7% email click through rate. Source: Mailchimp (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mailchimp-b2b-b2c-email-ctr-range
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<blockquote cite="https://lighthousedata.io/data/mailchimp-b2b-b2c-email-ctr-range" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.7%</strong> -- email click through rate for B2B and B2C industries (Mailchimp industry benchmarks)<br><small>Source: Mailchimp (2026) · <a href="https://lighthousedata.io/data/mailchimp-b2b-b2c-email-ctr-range" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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