B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.8%
2.8% -- email click through rate for Emails with embedded UGC video (2025)
Emails with embedded UGC video achieve an average click-through rate of 2.8%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vidyard
Primary
Tier B
https://greenfroglabs.com/blog/ugc-vs-professional-video-performance-data ↗
Source Article
A $500 video shot on an iPhone in someone's kitchen outperformed a $50,000 brand film on Instagram. It happens. It also happens that a $50,000 brand film generates 40x more revenue than 100 UGC clips combined. Both statements are true, which is exactly why the "UGC vs professional video" debate prod…
Original Research
Vidyard
· Original study ↗
Methodology
Vidyard 2025 Video in Business Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Emails with embedded UGC video: 2.8% email click through rate. Source: Vidyard (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-email-ctr-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ugc-email-ctr-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.8%</strong> -- email click through rate for Emails with embedded UGC video<br><small>Source: Vidyard (2025) · <a href="https://lighthousedata.io/data/ugc-email-ctr-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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