B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.6%
2.6% -- email click through rate for All industries (2026)
According to Mailchimp benchmarks cited by LinkUTM, the average email click rate across all industries is 2.6%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mailchimp
Primary
Tier B
https://linkutm.com/glossary/email-click-rate ↗
Source Article
Email Click Rate: Definition, Formula, and Benchmarks
Email Click Rate
Email click rate is the percentage of delivered emails in which a recipient clicked at least one link. It is also called email click-through rate or email CTR. The metric measures how well an email’s content, offer, and calls to action drive recipients to take the next step, not jus…
Original Research
Mailchimp
· Original study ↗
Methodology
Mailchimp email benchmark data, cited by LinkUTM glossary
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 11.3% | |
| 2026 (current) | 2.6% | -77.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
All industries: 2.6% email click through rate. Source: Mailchimp (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-click-rate-all-industry-2-6
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-click-rate-all-industry-2-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.6%</strong> -- email click through rate for All industries<br><small>Source: Mailchimp (2026) · <a href="https://lighthousedata.io/data/email-click-rate-all-industry-2-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.