B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3.96%
3.96% -- email click through rate for Brevo email sending base (all industries) (2026)
Brevo's 2026 benchmark report cited an average email click-through rate of 3.96% across its sending base.
- Report blends or calculates across its entire user base/send types
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.96%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brevo
Primary
Tier C
https://meisa.io/blog/how-to-calculate-click-through-rate-for-email-campaigns ↗
Source Article
How to Calculate Click-Through Rate for Email Campaigns
How to Calculate Click-Through Rate for Email Campaigns
Learn how to calculate click-through rate for email campaigns with the CTR formula, worked examples, current 2026 benchmarks, and CTR vs CTOR explained clearly.
Email click-through rate (CTR) is unique clicks divided by delivered emails, multip…
Original Research
Brevo
· Original study ↗
Methodology
Average click-through rate across Brevo's sending base; Brevo uses delivered emails as the denominator.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brevo email sending base (all industries): 3.96% email click through rate. Source: Brevo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brevo-average-email-ctr-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brevo-average-email-ctr-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.96%</strong> -- email click through rate for Brevo email sending base (all industries)<br><small>Source: Brevo (2026) · <a href="https://lighthousedata.io/data/brevo-average-email-ctr-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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