B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1%
1% -- email click through rate for B2B emails (full volume sent) (2026)
A realistic click rate for B2B emails across full volume sent is 1 to 2 percent.
- Reported as an approximate range of 1 to 2 percent
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
customerimpact.be
Primary
Tier C
https://www.customerimpact.be/en/marketing-statistics/email-marketing/ ↗
Source Article
Email marketing statistics 2026 (B2B)
Email marketing statistics
Email remains one of the best-performing channels in B2B. These figures show why, and where the real gain lies: relevance, automation and segmentation, not volume.
Last updated: · 7 verified statistics
What do these figures mean for Belgian B2B companies?
The common thread…
Original Research
customerimpact.be
· Original study ↗
Methodology
Source reports a range of 1-2% for click rate on full B2B email volume sent; midpoint 1.5% extracted.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B emails (full volume sent): 1% email click through rate. Source: customerimpact.be (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-email-click-through-rate-1-2-percent
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<blockquote cite="https://lighthousedata.io/data/b2b-email-click-through-rate-1-2-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- email click through rate for B2B emails (full volume sent)<br><small>Source: customerimpact.be (2026) · <a href="https://lighthousedata.io/data/b2b-email-click-through-rate-1-2-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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