B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5.58%
5.58% -- email click through rate for Automated flows (2026)
According to Klaviyo benchmark data across 183K+ brands, automated flows have an average click rate of 5.58%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
5.58%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
93
Sources (2)
Klaviyo
Primary
Tier A
https://www.sendx.io/blog/email-ctr-benchmarks ↗
Source Article
Average Email Click-Through Rate by Industry (2026)
Average Email Click-Through Rate by Industry: 2026 Benchmarks
Stop obsessing over open rates. Apple MPP now accounts for nearly half of all email opens, inflating that metric by 15-20 points. Click rate is one of the few email engagement metrics you can still benchmark with a straight face in 2026 -…
Also cited by
2026-08-14
Original Research
Klaviyo
· Original study ↗
Methodology
Klaviyo's data across 183K+ brands.
Segmentation
IndustryeCommerce
Channelemail
Cite this stat
Plain Text
Automated flows: 5.58% email click through rate. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-email-click-through-rate-automated-flows-2026
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<blockquote cite="https://lighthousedata.io/data/average-email-click-through-rate-automated-flows-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.58%</strong> -- email click through rate for Automated flows<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/average-email-click-through-rate-automated-flows-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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